If you’re feeling inspired to make a difference, why not make a #SustainableMe pledge on social media and commit to being a more conscious shopper?

Get your friends, family and followers to hold you accountable. A public pledge will help you keep on track with your sustainability goals and could even inspire others to do the same.

We’re in this together. So, if you need some help making your #SustainableMe pledge, here are some suggestions to get you started:

I pledge to…

Consider every purchase

Avoid fast fashion

Buy quality and consume less

Recycle and repurpose my clothes

Repair my clothing and footwear

Share your pledge on social media to help spread the word and help keep your new habit on track.

Can Fashion Be Sustainable?

Featured Videos

BBC Planet at London Fashion Week

We are launching a flagship BBC Planet capsule collection with Mother of Pearl inspired by BBC Earth.

The collection has been created using cutting edge sustainable production methods that will demonstrate how innovation and new technology can help us to reduce the impact of fashion on the planet. This collection is the first partnership to launch under BBC Earth’s new sustainable licensing strategy – BBC Earth is seeking trailblazers in sustainability to partner and demonstrate ways for consumers to change their approach to consumption, becoming part of the solution and helping to achieve a more sustainable future.

Following the success of Blue Planet II in raising mass awareness of plastic pollution our brand has been looked to as both an educator and inspiration for people concerned about the health of our planet.

Discover Mother of Pearl >



BBC Earth and John Lewis have come together to offer a range of reusable bags with a new take.

Made with 500ml plastic bottles recycled from post-consumer waste, putting to use plastic bottles that would have otherwise been thrown into uncontrollable waste streams, these RPET reusable bags have a durable finish with a colourful design. The recycling process is certified by the Global Recycled Standard. Dynamic bags perfect for all shopping missions!


Recycled Plastic Turtle Shopper Bag

Recycled Plastic Jaguar Shopper Bag

Recycled Plastic Lion Tote Bag



BBC Earth and S’well, creator of the original fashion hydration accessory, have teamed up for a long-term partnership that celebrates the incredible wonders of the natural world with an exclusive, co-branded collection inspired by the BBC’s natural history programming.

The partnership launches with a range of four S’well bottles that will capture the beauty of the planet for the consumer to enjoy in their everyday lives. The collection includes iconic imagery from BBC Earth. Each 500 ml bottle from this collection features triple-layered, vacuum-insulated construction, designed to keep beverages cold for up to 24 hours or hot for up to 12 and is available to buy at John Lewis & Partners locations throughout the U.K.

Bottle 1 Drink in a spectacular and rare display of the vibrant Northern Lights over New Hampshire’s Chocorua Lake.

Bottle 2 Discover the miracle of life in the Antarctic, where emperor penguins heroically endure extreme conditions to bring their babies into the world.

Bottle 3 Australia’s magnificent green turtle plays an important role in maintaining the growth of lush seagrass within Green Island’s delicate ecosystem.

Bottle 4 This bottle features the iconic imagery from BBC Earth, transporting you beneath the waves.



BBC Earth x Boots

BBC Earth x Boots

Introducing the new BBC Earth x Boots bathroom collection.

From cleansing bars to organic cotton hooded towels for kids, each product has been mindfully created, focusing on reducing bathroom waste and abandoning single-use items. Designed to reduce the impact on the planet and be as transparent as possible, each product in the range has achieved CarbonNeutral® product certification.


Teemill x BBC Earth

Teemill x BBC Earth

BBC Earth and Teemill have joined forces to disrupt the fashion industry and propose a solution to one of the greatest environmental problems caused by fast fashion – landfill.

The #SustainableMe zero waste t-shirt presents an entirely new model for fashion by recovering and reusing discarded organic cotton garments mixed with 100% GOTS certified cotton, printed in the UK seconds after it has been ordered to create a high-quality t-shirt with a minimal environmental footprint. Best of all, it can be recycled over and over again and need never enter landfill.

Designed from the start to be returned once it has worn out, Teemill make new products from the material that they recover. To enable this, they have created a unique recovery system where a customer can scan their worn out product with a mobile phone and activate a freepost code plus receiving £5 off a new item, so recycling your old t-shirt is free and easy.

A further T-shirt collection made from certified organic cotton and inspired by BBC Earth is also available.


BBC Earth Baby Animal Soft Toys

BBC Earth Baby Animal Soft Toys

Discover Posh Paws’ adorable range of BBC Earth-inspired soft toys, available at Argos.

Each baby animal has stuffing made from 100% recycled plastic bottles, with packaging made from 100% recycled FSC certified craft paper and soy-based inks.


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