If you’re feeling inspired to make a difference, why not make a #SustainableMe pledge on social media and commit to being a more conscious shopper?

Get your friends, family and followers to hold you accountable. A public pledge will help you keep on track with your sustainability goals and could even inspire others to do the same.

We’re in this together. So, if you need some help making your #SustainableMe pledge, here are some suggestions to get you started:

I pledge to…

Consider every purchase

Avoid fast fashion

Buy quality and consume less

Recycle and repurpose my clothes

Repair my clothing and footwear

Share your pledge on social media to help spread the word and help keep your new habit on track.

Can Fashion Be Sustainable?

Featured Videos

BBC Planet at London Fashion Week

We are launching a flagship BBC Planet capsule collection with Mother of Pearl inspired by BBC Earth.

The collection has been created using cutting edge sustainable production methods that will demonstrate how innovation and new technology can help us to reduce the impact of fashion on the planet. This collection is the first partnership to launch under BBC Earth’s new sustainable licensing strategy – BBC Earth is seeking trailblazers in sustainability to partner and demonstrate ways for consumers to change their approach to consumption, becoming part of the solution and helping to achieve a more sustainable future.

Following the success of Blue Planet II in raising mass awareness of plastic pollution our brand has been looked to as both an educator and inspiration for people concerned about the health of our planet.

Discover Mother of Pearl >



BBC Earth and John Lewis have come together to offer a range of reusable bags with a new take.

Made with 500ml plastic bottles recycled from post-consumer waste, putting to use plastic bottles that would have otherwise been thrown into uncontrollable waste streams, these RPET reusable bags have a durable finish with a colourful design. The recycling process is certified by the Global Recycled Standard. Dynamic bags perfect for all shopping missions!


Recycled Plastic Turtle Shopper Bag

Recycled Plastic Jaguar Shopper Bag

Plastic Lion Tote Bag - Only available in store.



BBC Earth and S’well, creator of the original fashion hydration accessory, have teamed up for a long-term partnership that celebrates the incredible wonders of the natural world with an exclusive, co-branded collection inspired by the BBC’s natural history programming.

The partnership launches with a range of four S’well bottles that will capture the beauty of the planet for the consumer to enjoy in their everyday lives. The collection includes iconic imagery from BBC Earth. Each 500 ml bottle from this collection features triple-layered, vacuum-insulated construction, designed to keep beverages cold for up to 24 hours or hot for up to 12 and is available to buy at John Lewis & Partners locations throughout the U.K.

Bottle 1 Drink in a spectacular and rare display of the vibrant Northern Lights over New Hampshire’s Chocorua Lake.

Bottle 2 Discover the miracle of life in the Antarctic, where emperor penguins heroically endure extreme conditions to bring their babies into the world.

Bottle 3 Australia’s magnificent green turtle plays an important role in maintaining the growth of lush seagrass within Green Island’s delicate ecosystem.

Bottle 4 This bottle features the iconic imagery from BBC Earth, transporting you beneath the waves.


Teemill x BBC Earth

Teemill x BBC Earth

BBC Earth and Teemill have joined forces to disrupt the fashion industry and propose a solution to one of the greatest environmental problems caused by fast fashion – landfill.

The #SustainableMe zero waste t-shirt presents an entirely new model for fashion by recovering and reusing discarded organic cotton garments mixed with 100% GOTS certified cotton, printed in the UK seconds after it has been ordered to create a high-quality t-shirt with a minimal environmental footprint. Best of all, it can be recycled over and over again and need never enter landfill.

Designed from the start to be returned once it has worn out, Teemill make new products from the material that they recover. To enable this, they have created a unique recovery system where a customer can scan their worn out product with a mobile phone and activate a freepost code plus receiving £5 off a new item, so recycling your old t-shirt is free and easy.

A further T-shirt collection made from certified organic cotton and inspired by BBC Earth is also available.




The second People Tree x BBC Earth collection focuses on vulnerable species, shining a light on the threats that face the polar bear and cheetah as a result of losing their natural habitats.

People Tree is drawn to nature as a source of inspiration for its garments and this collection is certainly representative of this. The collection consists of three all over print pieces, including a dress, a jumpsuit and a tote bag; and three graphic print pieces including two t-shirts and a tote bag.

It is available online at and will also be stocked in selected John Lewis stores


Mother Of Pearl X BBC Earth X Net-A-Porter

Mother Of Pearl X BBC Earth X Net-A-Porter

Mother of Pearl and BBC Earth have collaborated on a fashion collection exclusively for Net-a-Porter’s sustainable shopping platform Net Sustain.

The BBC Earth inspired nine-piece conscious capsule collection of timeless day-to-night pieces reflects the beauty of the natural world featuring flamingo blush pinks, cheetah prints modernised to graphic polka dots and botanist illustrations.

Each piece has been delicately crafted with certified organic dyes and textiles and 100% GOTS certified ‘Peace silk’ (silk that is made from silkworm cocoons without killing the worm inside), all created with a traceable supply chain from incarnation to final stitch.

The collection stems from Mother of Pearl’s long-term mind-set of a sustainable and transparent chain - Redefining fashions direction; sustainability is at the core of Mother of Pearl’s essence.


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